The Adconion Management Team

…is responsible for setting the corporate vision and strategy, and oversees product innovation, technology and corporate development.

Quick Stats:

• BSBA with a concentration in Marketing from Fort Lewis College
• Seed investor and responsible for Business Development at aQuantive
• Co-founder and COO of TrafficMarketplace
• SVP Vivendi Universal & President of TrafficMarketplace
• Founded Adconion Media Group in 2005

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Tyler started in the internet space over 10 years ago when he joined aQuantive, the world’s largest digital media agency and invested in the first and second round of funding. aQuantive sold to Microsoft for $6.6 Billion dollars in 2008. Tyler was responsible for forging Strategic Partnerships for the Agency that included becoming the partner to Yahoo!, MSN and AOL. After aQuantive went public on the NASDAQ he left to start up one of the first Ad networks, Traffic Marketplace, which is still one of the largest networks in the US. Traffic Marketplace became the first company to exclusively represent MSN’s unsold ad inventory. Tyler put in place similar partnerships with Yahoo! and AOL and in 6 months built the 4th largest website in the world behind Yahoo!, AOL and MSN. Due to Traffic Marketplace’s dominant position in the US market Vivendi Universal, who were launching into the US, acquired the business to become the platform and technology provider to launch their US internet business. Tyler became the youngest SVP at Vivendi and was responsible for the daily operations reporting to the head of North America at Vivendi. In 2005 Tyler moved to Munich, Germany to begin his 3rd venture EuroClick (later re-branded to Adconion) with the vision to build the world’s largest network.

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…is responsible for the global P&L and all operations, which includes all Adconion business units as well as all acquired companies. In addition, Matthias leads Corporate HR, the Adconion Training Academy, Corporate PR & Marketing and the Legal Affairs department.

Quick Stats:

• A graduate in business administration with a PhD, University of Cologne, Germany
• Board Member/Executive VP Sales & Marketing AOL and MD of € 600 Mio. German ISP business/P&L
• CEO and shareholder of a private equity held European service business with 3.500 employees
• President & CEO positions in WWP companies such as Ogilvy & Mather Europe and Wunderman Worldwide
• Prominent thought-leader in the European market and recognised one of the progressive thinkers in CRM and Dialog Marketing
• Extensive experience in the foundation of new businesses and in post merger integration

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Before becoming Global COO of Adconion, Matthias was a Member of the Board and Vice President Marketing & Sales at AOL, Germany. Over the years he has gathered substantial experience at both the leading agencies and publishers across Europe. He has held leadership positions at Ogilvy & Mather Europe and at Wunderman Worldwide where he was Central European President. Matthias is well known figure in the European market as one of the progressive thinkers in CRM and dialog marketing in Europe. As CEO of an international private equity funded consumer service business he oversaw several acquisitions and consolidations and became familiar with the importance of post merger integration and corporate cultures.

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…is responsible for global corporate and business development, which includes strategic partnerships, mergers and acquisitions as well as growth and efficiency initiatives.

Quick Stats:

• Masters degree in Information Systems from the University of Muenster and MBA from the University of California at Berkeley
• Principal at Wellington Partners where he led and co-led numerous investment transactions European IT, telecommunication and media companies
• Vice President of Strategy & Planning at T-Systems where he oversaw strategic planning and accompanied several merger and acquisition initiatives at the company’s headquarters
• more than 12 years experience in the media and high tech space in different corporate strategy and corporate finance functions

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Patrick gained more than 12 years experience in the media and high tech space in different corporate strategy and corporate finance functions. He started his career in 1996 as a management consultant with Accenture (NYSE: ACN). From 2000 - 2004, he served as Principal at Wellington Partners, one of Europe’s leading venture capital firms, where he led and co-led numerous investment transactions in European IT, telecommunication and media companies. Prior to joining Adconion in 2007, Patrick was the Vice President of Strategy & Planning at T-Systems (Deutsche Telekom, NYSE: DT) where he oversaw strategic planning and accompanied several M&A initiatives at the company’s headquarters.

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…is responsible for the developing Adconion's globally scalable technology platform, systems and industry leading optimization algorithms.

Quick Stats:

• BSc Biology Dalhousie University Canada
• Director of Site Development at GoTo.com
• Ownership of the entire suite of online serving systems for Overture, which was the rebranded GoTo.com
• Leading position at Yahoo! where he designed and successfully launched the Yahoo! Publisher Network platform, when Overture was acquired by Yahoo!
• More than 10 years experience in technical leadership

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As CTO for Adconion Jeremy brings 10 years of Internet advertising experience to the table with over 20 years of technical expertise ranging from early Unix operating systems implementations, internet protocols, NFS file servers, JPL deep space telemetry, EAI and high scale serving system. As Director of Site Development at GoTo.com he built the web's first sponsored search offerings. This system expanded rapidly and became one of the web's pre-eminent monetization platforms.

He managed the serving systems during the unprecedented growth of the Overture affiliate network, including: Yahoo, MSN, AskJeeves, AltaVista, AOL and many other top Internet properties. Overture was acquired by Yahoo in late 2003. Jeremy worked with the senior Yahoo technical and business leadership to design and successfully launch the Yahoo Partner Network platform in 2005, which continues to serve billions of impressions per day. At Yahoo! he conceived and built Overture's web services interface servicing over 50% of advertising spend on the network.

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… is responsible for the strategic development of existing and new markets in Europe.

Quick Stats:

• Graduation in business administration of University of Muenster, Germany
• Founder of DoubleClick Germany, taking it to become the “leading online sales house” in Germany. He also headed Northern Europe, Doubleclick.
• CEO of InteractiveMedia CCSP AG, where he built one of the largest European online marketing companies
• CEO and shareholder of ePages, a leading provider of E-Commerce-solutions
• Leading positions for various multimedia and interactive projects at the Holtzbrinck Group
• Built one of the first “online sales houses” in Germany, the GWP Online Marketing
• President of the BVDW (German Association of the Digital Economy), the leading IT business federation in Germany

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In 1998 Arndt founded DoubleClick Germany and his team became the leading “online sales house” in Germany. In January 2000 DoubleClick promoted him to International Vice President for Northern Europe. From December 2001 until February 2006, as CEO of InteractiveMedia CCSP AG, a subsidiary of T-Online International AG, he built one of the largest online marketing companies in Europe. Through 2007, he acted as CEO and shareholder of ePages, the leading provider for E-Commerce-solutions. Arndt is also President of the BVDW (German Association of the Digital Economy), the leading IT business federation in Germany.
Arndt began his career in 1990 as Director of Business Development at Hutchison Mobile. In 1992 he joined the Holtzbrinck Group as Executive Assistant and was responsible for various multimedia and Interactive projects. As a result in 1995 Arndt was asked to build one of the first “online sales houses” in Germany: GWP Online Marketing – the online sales-arm of the German Handelsblatt Publishing Group.

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…is responsible for the strategic development of North America.

Quick Stats:

• Graduation from Syracuse's Newhouse School of Communication
• President of Sales and Marketing for L90 where he began honing his expertise in the online Ad Network space
• Negotiated and oversaw a string of mergers and acquisitions including the acquisition of L90's largest competitor, DoubleClick Media Group
• Led the re-branding and consolidation of four different Ad Networks; L90, DoubleClick Media, Sonar and Zonfire which became MaxWorldwide
• Led sales for the newly combined entity AJI, when MaxWorldwide was acquired by Interactive Search Holdings

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In 1999, Keith began honing his expertise in the online Ad Network space as President of Sales and Marketing for L90, where he oversaw a team of 130 sales professionals and in year one increased sales by 250% reaching over $50M in revenue. During his time with L90, Keith negotiated and oversaw a string of mergers and acquisitions including the acquisition of L90's largest competitor, DoubleClick Media Group. In 2003 Keith lead the re-branding and consolidation of four different Ad Networks; L90, DoubleClick Media, Sonar and Zonfire which became MaxWorldwide. Shortly after the MaxWorldwide team created a profitable business they were acquired by ISH (Interactive Search Holdings, parent company of the portals Iwon and Excite). Keith led sales for the newly combined entity AJI (AskJeeves Interactive) with over 40 sales professionals in 5 offices.

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…is responsible for the execution of the global product strategy, as well as leading the overall delivery of all products from inception to launch.

Quick Stats:

• BS in Business plus a major in German from Skidmore College
• Leading position at Overture Services which was later acquired by Yahoo!
• Supported the launch of the Yahoo! Publisher Network
• Leading position in the senior product management at Yahoo! where he built innovative and business critical products for several major types of new online advertising
• Founded Search Octane, a search and SEO Marketing company providing consulting services to various early stage companies

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Prior to Adconion Media Group, Ben Fox founded Search Octane, a search and SEO Marketing company providing consulting services to various early stage companies (www.searchoctane.com). Prior to Search Octane, he was engaged at Overture Services (NASDAQ:OVER) - later acquired by Yahoo (NASDAQ:YHOO). Ben served at Yahoo for almost 4 years where he worked in a senior product management position to build innovative and business critical products for several major types of new online advertising (Search, Contextual, Behavioural, and RSS Advertising). He also supported the launch of the Yahoo Publisher Network (YPN). Prior to Yahoo, Ben was interim CEO of Jomba Inc. www.jombainc.com (Angel Funded) which provided matching algorithm services to Job Boards. He also worked in technical sales in the enterprise software business selling sales configuration software at Trilogy Software in Austin/TX.

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…is responsible for managing the Global Delivery, Analytics and Advertising Operations teams as well as interfaces with the Media, Sales, Corporate Development, and Product and Development Teams to continuously refine tools, products, cross-functional processes, and workflows for the company.

Quick Stats:

• MBA and Master of Science International Business from the University of Colorado at Denver
• BSBA with a minor in German from Fort Lewis College in Colorado
• Worked in search engine marketing at dMedia LLC
• Co-founded Adconion Media Group in 2005

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As the co-founder of EuroClick in 2005 (later re-branded to Adconion), Alexander has worn many hats and been influential in many facets of the company’s global expansion. His primary focus as Vice President, Network Operations is to manage the Global Delivery, Analytics and Advertising Operations teams, as well as interface with the Media, Sales, Corporate Development, and Product and Development Teams to continuously refine tools, products, cross-functional processes and workflows for the company. Before Adconion, Alexander worked in search engine marketing for four years at dMedia LLC in Park City, Utah. There he was charged with sales, account management, analytics and other operational aspects of organic search engine optimization and PPC management. Alexander is a Norwegian-Austrian born citizen and spent his first 10 years in Europe. He then moved to the US for the next 20 years until he came back to Munich to start EuroClick. He holds a Bachelor’s degree in Business Administration with a minor in German from Fort Lewis College in Colorado, and an MBA and MS in International Business from the University of Colorado at Denver.

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…is responsible for the company’s accounting, billing and controlling teams and systems as well as the global budget planning and budget distribution

Quick Stats:

• degree in Economics and Engineering from the University in Darmstadt (TU)
• controlling position at Nextra Deutschland GmbH
• Head of Controlling for the Internet Service Provider Tiscali in Germany
• Head of Finance and Controlling for Xantos Biomedicine AG, a Munich-based biotechnology company
• author of the textbook “Start-up and Growth Financing of Innovative Companies”

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Prior to joining Adconion, Kay served as Head of Finance and Controlling for Xantos, a Munich-based biotechnology company. Previous roles also included Head of Controlling for the Internet provider Tiscali in Germany and a controlling position at Nextra Deutschland GmbH. Kay holds a degree in Economics and Engineering from the University in Darmstadt (TU). Kay is author of the textbook Start-up and Growth Financing of Innovative companies (Gründungs- und Wachstumsfinanzierung innovativer Unternehmen) published by Oldenburg, Munich in 2002.

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…is responsible for the development of Adconion’s video strategy with a core focus of creating a premium end user video experience.

Quick Stats:

• 16 years sales and marketing experience including 8 years working international markets
• Started his career in a full service agency before evolving to radio and television sales
• A true pioneer - the past 11 years have been dedicate to growing digital advertising and cross platform marketing
• Leading positions at Microsoft Advertising including various international locations
• Dedicated to building a global video network for Adconion

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Nick joins Adconion with extensive sales and marketing experience, which he gained from working at a full-service agency, in radio and television sales. Nick spent nine years working with Microsoft in various locations around the world, where he successfully build up multinational sales teams in their European and Asia Pacific subsidiaries. After many years of intensive Microsoft training and establishing new teams, Nick will continue his success developing the Adconion Video product offering and establishing a video network.

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…is responsible for global strategy, planning, development and execution of the Frontline Direct business.

Quick Stats:

• BA degree in Finance from Washington State University and studied International Business in London
• Began his Internet media career in 1999 at L90, Inc., as VP, where he launched their 3rd party ad server, AdMonitor
• Founder and Managing Partner at Pacific Media Project, LLC, an online advertising and direct marketing company from 2002-2004
• VP Business Development, member of the executive management team for Fastclick (NASDAQ: FSTC), acquired by ValueClick in 2005

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Prior to joining Adconion in 2005, Brian served as the Vice President of Business Development, and a member of the executive management team, for Fastclick, Inc. where the they successfully took the company public on the NASDAQ in 2005 and subsequently sold to ValueClick, Inc. (NASDAQ: VCLK). Prior to that, Brian was a founder and Managing Partner at Pacific Media Project, LLC, an online advertising and direct marketing company. Brian began his Internet media career in 1999 at L90, Inc. (now Ask Jeeves Interactive, a division of IAC, Inc. NASDAQ: IACI), as a Vice President of the company. Brian earned his B.A. degree in Finance from Washington State University and studied International Business in London.

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… is strategically responsible for the company’s market positioning, all external communication, PR, business marketing and events

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• first class honors degree in Corporate Communication
• EU Marketing Director for BlueLithium, prior to its acquisition by Yahoo!
• headed up the European Trade Marketing for Yahoo!
• leading positions in business marketing at other successful digital companies such as Freeserve (before its acquisition by Wanadoo) and 24/7 RealMedia
• ran the digital marketing for Robbie Williams
• more than 12 years experience in the digital arena, undertaking both agency and client-side roles

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Before joining Adconion, Joanne headed up Yahoo!’s European trade marketing, following its acquisition of BlueLithium in September 2007. This involved working closely with Yahoo!’s US operations to define a global strategy and deliver a coordinated approach of the brand to media and ad agencies, direct clients, website publishers and trade marketing press. Over her 12-year career, Joanne has worked in a range of media and consultancy roles. She was a media account director at Wheel/LBI, where she headed up accounts such as Starbucks, Mothercare, Starwood Hotels and Marks & Spencer, and business marketing manager at Freeserve/ Wanadoo/ Orange. Joanne also spent four years overseeing all marketing and communications at 24/7 Real Media, having joined the company when it was still a start-up. During this time, Joanne organised what was later hailed by Campaign magazine as ‘The Best New Media Party Ever’.

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…is responsible for advising on all corporate legal matters of the Adconion Group relating to acquisitions, finance, commercial, privacy and corporate governance.

Quick Stats:

• BSc (Econ) Political Studies and Law (Joint Honours) from the University of Wales, Aberystwyth
• Dual Qualified as a Solicitor (England & Wales) and Abogado (Spain)
• Senior Solicitor in the Corporate Department of Paul Hastings Janofsky & Walker (London Office)
• Trained and qualified as a Solicitor in the Corporate Department of Ashurst (London Office)
• Fluent in English, Spanish and Italian (trilingual)

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Luis trained and qualified with Ashurst, a top 10 UK corporate law firm, where he gained experience in corporate, private equity and leveraged finance. In 2005 Luis moved to work with the London office of Paul Hastings, a world leading US law firm, and spent a considerable amount of his time there specialising in Corporate Law. His experience includes several listings on AIM, M&A, joint ventures, funds and regulatory matters. Most of his transactions have been cross-border and he has experience working on matters in Korea, Russia, the Ukraine, Italy, Denmark and Luxembourg to mention just a few. During his time in private practice Luis advised some of the world’s largest financial and corporate institutions such as UBS, Barclays Capital, Pirelli, Reliance Globalcom and Compucredit. Luis joined Adconion on September 1st, 2008 with a view to assist in building the world’s largest network.

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…is responsible for setting Adconion’s media acquisition strategy and building strategic partnerships.

Quick Stats:

• BSBA with a concentration in Marketing & Management from University of Denver Daniels College of Business
• 1st Adconion employee, joining in 2005
• 10+ years experience in the internet advertising industry
• Director of Media and member of the executive team for TrafficMarketplace, sold to Vendare Media Group in 2004.
• Global Digital Media Specialist, Razorfish (formerly Avenue A)

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Upon joining, Kristian played a primary role in building Euroclick’s (later rebranded as Adconion) European media business. He has been invaluable in Adconion’s global expansion, laying the groundwork for Adconion’s launch in the US, Canada & Australian markets. Before joining Adconion, Kristian led the US media acquisition strategy for TrafficMarketplace and was involved in the sale of TrafficMarketplace from Vivendi Universal to The Vendare Group. Prior to his involvement with TrafficMarketplace, Kristian held a leadership role with Avenue A Seattle (NASDAQ: AQNT), building strategic publisher relationships on behalf of clients, and playing a key role driving the expansion of cutting edge media offerings. Kristian launched his advertising career with Publicis-Optimedia in Seattle, where he created media plans across television, radio, print and out of home media on behalf of key clients. Kristian holds a BSBA degree from the University of Denver, with concentration in Marketing & Management.

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... is responsible for all of Adconion’s operations in Australia and New Zealand.

Quick Stats:

• Bachelor of Commerce, Melbourne University Australia
• 10+ years of experience working for Digital Ad Networks in Australia, United Kingdom and Europe
• IAB Australia Board Member 2009-2010
• IASH Australia Founding Board Member 2009
• European Sales Team Leader at AdLINK, UK
• European Director of Business Development at DrivePM/ Atlas, UK
• Director of Operations at Mediabrokers/ DrivePM, UK

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Alex has worked in the digital industry for 10 years and has held senior management positions at advertising networks across all of the core disciplines including sales, media and ad operations. He has been responsible for business development in the United Kingdom, Europe and Australia and was a key member of the Mediabrokers and Atlas EU management team, a business subsequently acquired by aQuantive.
Following 6 months as UK Commercial Director for Adconion’s London based operations, Alex launched Adconion Australia in July 2007. Under his leadership Adconion has become one of Australia’s fastest growing digital businesses, with offices in Melbourne, Sydney and Brisbane.
In 2009 Alex oversaw the launch of all Adconion products and group entities including direct marketing and email database company Frontline Direct and branded entertainment and production studio RedLever. Alex is a passionate advocate of the Ad Network model and is one of Australia’s leading authorities on ad-serving and the measurement and distribution technologies that power them. In November 2009 he was voted onto the IAB board by his peers and is a founding board member of IASH in both Australia and the UK. He lives In Melbourne with his partner and young family.

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