Thursday, 14 July 2011
Adconion expands Joost video offerings, and becomes one of the first networks to be vast 2.0 compliant in Canada
Toronto, Canada, July 14, 2011 – Adconion Media Group (http://www.adconion.com), one
of the largest independent global audience and video content networks, announced today to
expand and enhance Joost’s innovative video offerings in Canada effective immediately.
Refreshed with a new logo, Joost is committed to building brands online by providing premium
brand solutions for Canadian advertisers and marketers seeking to reach their targeted
audience with engaging and high impact in-stream and in-banner video advertising.
Joost offers a suite of advanced products to help advertisers obtain greater reach and scale with
online videos. Joost products include pre-roll, in-banner video and expandable and Splash Ad
video units. It also provides exclusive site and inventory representation, and offers full page
overlays, roadblocks and custom site skins and integrations – all providing a more
comprehensive set of powerful tools to better achieve partners’ ROI.
Supporting Adconion Canada’s growing video market share is its recent VAST 2.0 certification.
Adconion is one of the first ad networks to become IAB VAST 2.0 compliant in Canada. The
objective of VAST is to overcome the challenge of the various technologies in play by providing
a standardized communication between ad servers and video players. IAB research over the
last two years has indicated that in-stream video has grown and VAST will play a significant part
in its roll out.
Understanding and adopting the leading industry’s authority in video standardization, Adconion
Canada now can greatly improve 3rd party video integrations by making the process more
effective and seamless to both publishers and networks. Campaigns will run more efficiently
across multiple properties. And by being at the forefront of marketplace change, Adconion
Canada is poised to significantly increase the number of pre-roll ads it can serve, as well as
allowing it to accept 3rd party ad serving redirects.
“We are committed to bring to market the best brand solutions for our partners,” said Tina
Mooney, VP of Adconion Canada. “With Joost’s cutting edge products and adopting the
industry’s latest practices, we know that we can shift brand metrics from TV to online. And this is
just the beginning.”
In Canada, Adconion reaches more than 14 million unique monthly visitors, and is currently
ranked 13th on comScore. Globally, Adconion reaches nearly 325 million unique users, or onequarter of the global Internet population, every month.
About Adconion Media Group
Adconion Media Group (www.adconion.com) is one of the largest independent global audience
and video content networks, reaching over 325 million unique users – or one-quarter of the total
global Internet population – every month. Dedicated to true partnerships with agencies and
marketers, Adconion provides customized solutions and innovative products designed in-house
while delivering significant global reach across multiple platforms through a single network.
Adconion has 16 offices in 8 countries around the world, is a member of the Interactive
Advertising Bureau (IAB) and is a founding member of IASH Europe.
Adconion Canada has also achieved VAST 2.0 accreditation and has partnered with leading
verification and optimization analytics solutions like AdXpose and DoubleVerify to ensure a
more brand safe environment.
