Friday, 13 August 2010

Adconion Canada announces exclusive agreement with yidio.com, the world’s first social entertainment network

TORONTO, ON – August 13, 2010 – Adconion Media Group, the world’s largest content distribution and monetization platform, today announced an agreement to exclusively represent Yidio.com in Canada. The world’s first social entertainment network will be part of Adconion’s Joost Video Network and further complement Adconion Canada’s expanding portfolio of video solutions for advertisers.

Adconion’s Joost Video Network already reaches more than 61 per cent of the country’s Internet users, and the addition of Yidio.com further extends the network’s online reach to a highly engaged audience. According to comScore Media Metrix, Canadians watch more videos online than any other nation in the world. Currently, Yidio.com attracts 447,000 unique visitors and six-million page views in Canada each month, and its popularity in Canada has grown by more than 147 per cent since June 2009 (comScore, June 2010).

Yidio.com provides Canadians with simply the best way to watch TV and movies online, aggregating TV programming, movies and video content that includes more than 300,000 TV episodes from nearly 5,000 shows including Jersey Shore, The Hills, and Desperate Housewives. As the world’s first social entertainment network, Yidio lets users create highly personalized TV schedules and profiles based on their favourites shows, receive daily reminders about new episodes, and share or discuss shows through Twitter and Facebook in real-time.

“We’re thrilled to have the opportunity to give Canadian advertisers access to the highly engaged audiences on Yidio.com,” said Tina Mooney, director of sales, Adconion Canada. “Canadians are increasingly partnering their online video viewing experience with sharing video content with friends through social networks, and Yidio.com is a leader in giving Canadians what they want when it comes to online entertainment.”

As part of this exclusive agreement, Adconion’s Joost Video Network and Yidio.com will work closely together to bring new creative formats and video capabilities to market to help advertisers reach Canadian audiences via online TV, movies and video. The agreement is in effect from now through to August 2011.

"We are extremely excited about the opportunities available to advertisers through this partnership with Adconion,” said Adam Eatros, co-founder and chief operating officer, Yidio. “Adconion’s Joost Video Network advertisers, paired with our extensive and growing audience, is a natural fit for both in-video advertising and premium rich media display ads.”

In Canada, the Adconion Media Group reaches more than 15.7 million unique monthly visitors. Globally, Adconion reaches nearly 400 million unique users, or one-third of the global Internet population, every month.