Thursday, 14 October 2010

Adconion Canada announces exclusive agreement with leading interactive entertainment magazines zimbio.com and stylebistro.com

Adconion Media Group, the world’s largest content distribution and monetization platform, today announced an exclusive Canadian advertising representation agreement with the publisher of online interactive entertainment magazine Zimbio.com and its recently launched sister site, Stylebistro.com, a celebrity style and fashion magazine. As a leading interactive magazine publisher, Zimbio Inc.’s properties will further complement Adconion Canada’s expanding roster of entertainment, fashion and beauty solutions for advertisers.

Zimbio.com is the third largest entertainment news site in Canada (comScore, July 2010), and was awarded Best Online Magazine of the Year in 2009 by the U.S.-based Web Marketing Association. In Canada, Zimbio and StyleBistro together attract nearly one million Canadians each month (comScore, July 2010). Zimbio Inc.’s online magazines are enhanced with video content, the latest news and images, and interactive features such as games, polls, and tools. Canadian visitors can also find additional content from sources such as Entertainment Tonight, Reuters and Getty Images, along with the original content at Zimbio.com.

“Advertisers in Canada know how Canadians seek out entertainment, celebrity, fashion and beauty content online, and we’re thrilled to give them access to solutions through these amazing properties,” said Tina Mooney, director of sales, Adconion Canada. “These websites keep a lighthearted approach to entertainment and style, and we’ll be working with Zimbio to help Canadian advertisers with custom opportunities, such as channel and section sponsorships, branded event coverage, wallpapers and re-skins and other unique initiatives, as well as handling all standard IAB advertising formats for these websites in Canada.”

Zimbio websites provide significant targeting options for Canadian advertisers, including content based on movies, television, music and musicians, celebrity style, celebrity moms, Hollywood power couples, famous athletes, and more. Canadian advertisers working with Adconion will also be able to pursue advertising initiatives based on Zimbio content around major events such as the Oscars, the Golden Globes, and the Toronto International Film Festival.

“We are delighted to partner with Adconion in the Canadian market,” said Tony Mamone, co-founder and CEO of Zimbio. “The Adconion team has a proven track record of connecting trusted brands with digital audiences through high impact campaigns and sponsorships. It's exciting to now combine their sales expertise with our unique approach to online magazine publishing."

In Canada, the Adconion Media Group reaches more than 15.5 million unique monthly visitors. Globally, Adconion reaches nearly 350 million unique users, or one-third of the global Internet population, every month.