Video Products
The Joost Video Network is Adconion’s online video advertising solution.
Advertising on the Joost Video Network allows you to take advantage of the brand-building power of sight, sound and motion combined with the interactivity, targetability and measurability of the Internet. With the Joost Video Network, you can build emotional connections with relevant audiences, resulting in more effective and efficient brand awareness campaigns.
The Joost Video Network consists of two main products: in-stream video advertising and in-banner video advertising, and currently ranks #2 in the comScore Video Metrix. Both products conform with IAB standard video ad units.
In-stream Video Advertising:
In-stream video advertising mimics the format of TV advertising, but with added targetability and interactivity. The Joost Video Network supports pre-, mid- and post-roll video advertising with a variety of interactive elements, like overlays and companion ads, to drive awareness and responses. The Joost Video Network targets in-stream ads by matching them with relevant content, relevant websites and relevant audiences to maximize the effectiveness of each ad.
Our expert sales team will work with you to create a strategic video campaign that helps reach your goals. Take advantage of our experience, our technology and our team to create a successful and powerful online video campaign.
Pre-Roll
In-banner Video Advertising:
In-banner video advertising combines the power of video advertising with the scale of display advertising – for the Joost Video Network, that’s the ability to reach consumers through more than 2000 premium publishers worldwide. Advertisers have the opportunity to tell longer stories through in-banner video advertising using ads up to one minute in length. The Joost Video Network offers four types of in-banner video executions, in a variety of IAB-standard units to achieve your campaign goals.
Click-to-Play
Click-to-Play in-banner ads use compelling display graphics and messaging to drive consumers to initiate the ad. This method of delivery gives control to the consumer, and ensures that interested consumers watch the ad when they want to.
Click-to-Play
Auto-Stream
Auto-stream ads begin streaming video inside the banner when the page is loaded, attracting consumers with compelling video content. The viewer can then choose to initiate sound for the ad or interact with it further.
Auto-Stream
Expandable
Expandable in-banner ads begin with a compelling display or rich media ad, and expand to a larger area of the screen to show a high-impact video advertisement. While the video is playing, Expandable in-banner ads encourage more interaction, and provide a platform for the advertiser to share more compelling information about the brand, product or offer.
Expandable in-banner video ads are available as Click-to-Play ads or Auto-Stream ads. The banner expands and video begins playing upon the consumer’s action – such as clicking or mousing over the banner – with Click-to-Play Expandable ads, whereas Auto-Stream Expandable ads provide an engaging video experience upon the page load.
Expandable video executions enable video playback as a teaser inside the original banner and in the larger expanded area.
