Monday, 30 August 2010

Adconion Media Group extends Netshelter partnership to key European Markets

Adconion Media Group, the world’s largest independent content distribution and monetisation platform, today announced that it has extended its exclusive partnership with leading technology publisher NetShelter Technology Media to cover key European markets.

Following a successful year-long partnership in Australia, NetShelter and Adconion will work exclusively for another year covering key regions in Europe, including France, Spain and Germany. As part of the partnership, Adconion will represent the NetShelter brand across those markets, driving forward online display, video and tailored sponsorship opportunities.

NetShelter also recently released new audience data via Crowd Science, a leading research company specializing in digital media. Adconion and NetShelter will be able to present these insights, including detailed demographics, purchase intent and psychographic audience profiles, to advertising clients across all European markets.

Fiona McKinnon, global media director at Adconion, says, “We’ve had great success delivering campaigns across the NetShelter network in Australia, particularly within the mobile, retail, consumer electronics and IT sectors. We’re really excited to now represent the brand in Europe as well, and offer advertisers wider reach and greater targeting ability across a highly-engaged male, technical and decision making audience.”

Peyman Nilforoush, co-founder and CEO at NetShelter says, “We have worked with Adconion for a year in the Australian market and have been impressed with how they have presented our brand to the advertising and marketing community. This extension of our relationship underscores the great results Adconion has delivered for our advertisers and NetShelter. We look forward to building on this in Europe, throughout 2010 and beyond.”

NetShelter is a leading technology media company group, with more than 120 million unique visitors and over 180 partnering properties in the gadget, mobile and IT spaces. According to comScore MediaMetrix June 2010, NetShelter is the largest technology media property worldwide.