Behavioural Targeting
Adconion aggregates intent behaviours from across its network and partners to deliver you the most relevant shoppers – with scale. We and our partners do all this without including Personally Identifiable Information (PII) in our data and targeting technology, so rest assured that the individual’s right to privacy is completely and legally protected at all times.
Our Behavioural Targeting technology begins by truly understanding people’s interest and their actions online. We then classify their behaviours into our proprietary taxonomy and leverage our partners’ taxonomies as well. As user interest and behaviour changes over time, we update our data continually to deliver the most relevant offer at the right time and on time.
We offer several hundred behavioural segments and we can go even further by identifying behavior your target audience are exhibiting that you may not be aware of.
Are you looking for:
- International travellers to the UK?
- In-market minivan shoppers?
- Consumers interested in iPods?
Contact Adconion for more information on our Behavioural Targeting solution.
