Demographic Targeting
Use the most time-tested method of delivering advertising to your target audience by defining and refining its demographic. Only this time, do it with efficiency, precision, and scale.
Adconion can identify* your target audience using a combination of multiple data sources.
By combining vendor, partner, and internal data sources, Adconion is able to deliver the most precise audience demographic tailored to your campaign.
Your target audience can be composed of several targeting elements as a combined or stand-alone option:
- By gender
- By age range
- By household income range
- By household size and type
- By ethnicity
- By geographic region
Adconion’s Multiple Data Sources:
1. Proprietary Ad Server Collected User Data
Adconion collects non-personally-identifiable information (PII) throughout its audience network via its proprietary ad serving technology. Combining this data with other Adconion-proprietary information, allows our ad server to accurately target a particular target audience demographic.
2. Third-party Registration Data
Adconion has partnered with multiple premium Web publishers who collect registration data* on their users. By sharing this non-PII demographic data with Adconion, the targeting performance of Adconion’s ad server is dramatically improved.
3. comScore Demographic Overlay Data
Lastly, Adconion subscribes to comScore to ensure its demographic target audience closely overlaps with comScore’s independently collected Demographic Profile report data.
* Adconion does not collect any personally-identifiable information (PII).
