Glossary

Abandon

When a user does not complete a transaction.

Ad Impression

An advertisement impression transpires each time a consumer is exposed to as advertisement (either appended to an SMS or MMS message, on mobile web (WAP) page, within a video clip, or related media).

Ad Serving

Delivery of online adverts to an end user’s computer by an ad management system. The system allows different online adverts to be served in order to target different audience groups and can serve adverts across multiple sites. Ad Technology providers each have their own proprietary models for this.

Ad Unit

Any defined advertising vehicle that can appear in an ad space inside of an application. For example for the purposes of promoting a commercial brand, product or service.

Advergame

Advergaming is the practice of using video games to advertise a product, organization or viewpoint. The term "advergames" was coined in January 2000 by Anthony Giallourakis who purchased the domain names Advergames.com along with Adverplay.com. (Wikipedia)

Affiliate Marketing

An affiliate (a web site owner or publisher), displays an advertisement (such as a banner or link) on its site for a merchant (the brand or advertiser). If a consumer visiting the affiliate's site clicks on this advertisement and goes onto perform a specified action (usually a purchase) on an advertisers site then the affiliate receives a commission.

Algorithm

The set of ‘rules’ a search engine may use to determine the relevance of a web page (and therefore ranking) in its organic search results. See also organic search results and Search Engine Optimisation.

Application Service Provider (ASP)

An online network that is accessible through the Internet instead of through the installation of software. It is quickly integrated with other websites and the services are easily implemented and scalable.

Avatar

A picture or cartoon used to represent an individual in chat forums, games or on a website as a help function.