Thursday, 15 September 2011

Adconion Media Group surpasses Google by 14% in total reach to become #1 in its Australian market

SANTA MONICA, Calif. - September 15, 2011 – Adconion Media Group has further
strengthened its position as one of the fastest growing digital advertising companies, surpassing Google over five consecutive months to become the highest reaching distribution platform in its Australian market.

According to comScore’s July 2011 report, Adconion’s Joost and Adconion Direct are the
largest digital distribution platforms in Australia reaching 14% more users than Google’s Content Network since June, and 19% more than ValueClick in July.

Adconion’s success in Australia is attributed to its recent restructuring and new product offerings
to date. As Adconion sees the Australian market to be representative of the U.S., the U.K.,
Canadian and German markets, it has oftentimes been used as a testing ground for new
corporate initiatives and strategies as well as new product launches.

“It is apparent that our new product launches and sharpened focus to deliver the best brand and
performance solutions to our clients and partners is paying off,” said Tyler Moebius, CEO and
co-founder of Adconion Media Group. “We are excited to continue to deploy our solutions in the
rest of our markets and hope to see the same positive results across the globe.”

This year alone, Adconion successfully launched three separate business units to offer
customized solutions to agencies and marketers worldwide through its Adconion Direct, Joost
and Magnify Platform Services platforms.