Monday, 11 October 2010

Adconion selects Mpire’s AdXpose for verification and optimization

SEATTLE, Wash. – October 11, 2010 – Mpire, the market-leading advertising verification and optimization technology company, and Adconion Media Group, the world’s largest independent global audience and content network, jointly announced today that Adconion has selected Mpire’s AdXpose™ verification and optimization analytics solution for use in its US operations. Adconion will implement the AdXpose SaaS platform across its global ad network, which reaches over 350 million unique internet users and serves 10 billion monthly ad impressions, to ensure that its ads are delivered safely, as well as analyze publisher placements and more efficiently value media.

“Adconion has always been at the forefront of targeting and optimization technology,” said Alex Loeffler, Adconion’s vice president of global network operations. “By adding AdXpose data and analytics to our toolset, we are proactively reassuring our advertisers with more transparency, more accountability, and more overall safety in their ad placement. AdXpose also helps boost campaign performance by creating new revenue with increased understanding of the engagement and viewership created by each impression we deliver.”

Adconion is committed to delivering world class results for its advertisers by partnering with world class solutions like AdXpose based on the strength of its technology, its simple and latency-neutral implementation, its robust reporting features, and intuitive user interface.

AdXpose also announced an updated suite of tools designed specifically for ad networks and exchanges. The latest version of AdXpose includes:

• Sub-account logins, which allow networks to share a controlled data set with agencies and marketers at the campaign level.

• Alternate ad tags, which allow networks to swap advertisers within an impression “on the fly” based on appropriate content parameters.

• The ability to generate alphanumeric identifiers in lieu of actual URLs to allow networks to adhere to a publisher’s contractual non-disclosure terms.

• The ability to measure and price inventory on a Cost-Per-Engagement (CPE) and a Cost-Per-View (CPV) basis.

“Top ad networks like Adconion are choosing to proactively validate their ad placements with AdXpose, rather than reconciling campaign results after the fact with third-party verification solutions,” said Kirby Winfield, Mpire’s president and chief revenue officer. “By empowering them with their own technology solutions and data ownership, networks can effectively address any concerns in real-time and avoid the invasive and time consuming reconciliation process. Furthermore, the data they collect can help improve campaign performance, which can positively impact the network’s revenue.”