Behavioral Targeting
Adconion aggregates intent behaviors from across its network and partners to deliver you the most relevant shoppers – with scale. We and our partners do all this without including Personally Identifiable Information (PII) in our data and targeting technology, so rest assured that the individual’s right to privacy is completely protected.
Our Behavioral Targeting technology begins with truly understanding people’s interest and their actions online. We then classify their behaviors into our proprietary taxonomy and leverage our partners’ taxonomies as well. As user interest and behavior changes over time, we update our data continually to delivery the most relevant offer on time.
We offer several hundreds behavioral segments. We can even find behaviors that your target audience exhibits that you did not even know about!
Looking for:
- International travelers to the UK?
- In-market minivan shoppers?
- Audiophiles interested in iPods?
Contact Adconion for more information on our Behavioral Targeting solution.
Adconion is BlueKai’s Preferred Data Partner, which required both parties to form a comprehensive technology partnership. BlueKai is the online industry’s first true intent-based behavioral data provider that aggregates valuable shopping and research activity behavioral data across the Internet. Adconion leverages this data by formulating behavioral targeted campaigns and reach the intended audience on Adconion’s network.
Due to the tight technology integration between Adconion’s ad serving platform and BlueKai’s behavioral data exchange, Adconion can better optimize behaviorally targeted campaigns in real-time than any other ad network, thereby dramatically improving campaign performance as measured by ROI or CPC / CPA goals.
Furthermore, all our BlueKai-targeted campaigns are 100% BlueKai Certified and take advantage of BlueKai’s 5,000+ primary, secondary, and tertiary behavioral segments.
Contact us now to find out more about a risk-free way to test BlueKai behavioral data on Adconion’s audience network.
